Marketing
Research/Plans
Starting with an overall Marketing Strategy is important, but even the best strategy needs proper research and implementation planning in order to be fully effective. To leverage your advertising dollars, you need to make sure that your web site is ranked high in the search engines first, before you spend money on other advertising campaigns in print, broadcast, or on-line.
Have you ever been driving down the road and heard a radio ad, or read a billboard that caught your interest. If you’re like most people, by the time you got home you couldn’t remember the URL, so you keyed whatever you remembered of the product name or company name into your favorite search engine and crossed your fingers hoping the company would be listed in the first few sites. If the company wasn’t ranked high in the search engines for those keywords, they just wasted their advertising dollars. Worse yet, you’re likely to buy from a competitor’s site that did rank high, which means the ad actually made a sale for the competition.
By working with you to determine your target audiences, and by researching which keywords people are actually using when looking for a product or service like yours, we are able to help you identify the words and combinations of words that will bring your site the most qualified leads. The result is a keyword strategy containing the keywords and key phrase that will bring your site a high volume of targeted traffic.
Site Optimization
The search engines determine what’s important about your site by reading the visible text content of your site and the “meta-content” (page coding that isn’t visible when simply viewing your site). Optimization involves evaluating your new or existing site against your Keyword Strategy. This analysis will identify the detailed changes that must be made to the content and meta-content in order to optimize your site for high ranking in the search engines.
We can provide detailed instructions to you, to your developers, or (with access to your site) we can make the changes for you.
Submission Services
Once your site has been optimized, the next step is to get your site searched and indexed by the major search engines. Search engines can find and index your site using two primary methods. The first method they use is to follow links around the Internet until they happen to visit a site that has a link to your site (if there are any). The second method they use is to index sites that are “submitted” to them.
The list of sites submitted to the Search Engines can be very long, so it can still take a while for the search engine to work its way down the list, but the alternative of waiting for them to find your site is much worse. Some Search Engines and Directories also offer expedited indexing – for a price.
Depending on your needs and budget, we can either perform a one-time submittal of your site to the leading search engines, or we can continue resubmitting it as appropriate throughout the contract period to ensure optimal placement. We can also submit it to the important directories, such as Yahoo! and the Open Directory Project.
Note that the services that submit your pages to “thousands” of search engines are wasting your money. Once you are visible from the major search engines, the other engines will use that info4rmation to index your site.
Placement Reporting
Our comprehensive Placement Reports (also called ranking reports) will tell you where your site shows up on the major search engines for your chosen keywords.
These Reports can save hours of time by listing the results of dozens of searches – to show you how well your pages rank for the keywords that people might search on to find you. Knowing how you’re currently positioned is a key step before taking action to improve your rankings.
We can provide reports before and after your site is submitted the the search engines and directories so that you can see the results of the submissions. We can also provide ongoing monthly reports that allow you to continue tracking your site’s placement over time, and to make adjustments as necessary to maintain/improve your position.
Stealth Marketing
Stealth Marketing is the most aggressive search engine marketing service we provide. Web sites with significant competition for search engine positioning should strongly consider this premium service. This is by far the most effective, ethical strategy for driving more qualified traffic to your web site. This positioning strategy uses Competitive Research and Highly Optimized Information Pages to ensure top ranking of your site.
Information Pages
These are valid web pages of relevant information (containing your chosen keywords) that link to your primary Web site. These pages provide additional doorways or alternate entryways to your website.
With Stealth Marketing, you don’t have to make any “additional” changes to your basic site (although we always recommend an initial optimization and submittal of your primary site). We write the copy, build and host the pages, and monitor/update these additional gateways to your site.
Affiliate Programs
Affiliate Program Marketing allows other website owners to display your banner ad, and drive traffic to your site. They display your banner prominently on their websites, because they have a financial incentive to send you high-quality traffic. They’re paid a small commission whenever a sale is made, but only when a sale is made! This is Risk-Free Advertising at its finest.
You don’t pay for page views
You don’t pay for impressions
You don’t pay for click-throughs
You ONLY pay when a SALE is made!
Dell Computers, Amazon.com, and hundreds of other companies have made it BIG by developing a powerful network of Affiliates. XyNexT can help you determine if an Affiliate Program could be an effective marketing tool for you.
Client Projects
The following are SEO projects for some of our clients.
The list of sites submitted to the Search Engines can be very long, so it can still take a while for the search engine to work its way down the list, but the alternative of waiting for them to find your site is much worse. Some Search Engines and Directories also offer expedited indexing – for a price.